Logistic Middle East: Ripe for Expansion

Logistic Middle east discusses stock management and supply chain challenges with the Jamba Juice Team. - Ripe for Expansion

Retail and hospitality conglomerates Landmark Group celebrated the launch of Jamba Juice at Yas Mall, Abu Dhabi, at the end of last year, marking the first step in an ambitious 80-store roll out for Jamba Juice in the Middle East.

On the brand & concept:

“Jamba Juice is a provider of health and wellness in the context of beverages & foods – a context that has a direct impact on vitality and healthy living. People usually sacrifice health for taste when they feel like indulging, and vice-versa when they feel guilty of the indulgence, however our brand is a provider of not just guilt free indulgence but ‘healthy Indulgence’. Jamba Juice enables you to live a fruitful life and be productive, procreative, prolific, successful …. And that is the space we want to occupy in the consumer’s mind”

The idea is to put HEALTHY LIVING at the center of everything we do. And wish the same for everyone. With Jamba Juice we wish all consumers to ‘Have a fruitful day’

 

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